Lay’s looking to find the next big chip recipe! They are offering $1 million to the person who can create a unique new flavor. The “Do Us a Flavor” promotion offers a $1 million payout to the winner, who will be chosen via Facebook vote, where the “like” button has been converted into the “I’d Eat That” button. The winning flavor will hit shelves in 2013.
1 million does not sound like you cup of tea, you can decide to receive 1% of the flavor’s net sales in 2013. It’s the winner’s choice
Past Chip Recipe winners in other countries:
- Caesar-salad-flavored chips in Australia
- shrimp chips in Egypt
- Sausage-flavored chips in Poland
- Pickled Cucumber in Serbia
Can you believe Facebook is bending its rules for this promo? For the first time, Facebook’s familiar “like” button will be replaced with an “I’d Eat That” button for the contest in head-to-head flavor showdowns.